This way, users can instantly incorporate digital elements into the real world to create a digital, 3D experience. Initial filters came with many issues, including glitches, low-quality graphics, failing to detect faces, and not staying on users’ faces when they moved.įilters use augmented reality (AR) technology combined with facial recognition software. Today’s filters are far more advanced than their predecessors. Snapchat then grew the filter’s popularity exponentially, with users worldwide loving funny, silly, and border filters. Snapchat acquired the company in 2015 for $150 million. The use of these filters started with a Ukrainian startup called Looksery. Video filters work pretty much the same way whether you are using Zoom, Facebook, or Snapchat. While this filter won’t instantly transform you into a Hollywood icon, it does help you make you look more professional during those rough mornings. For example, the “touch up my appearance” filter helps make your skin look smoother and even hides some blemishes. The filters also work for meetings that don’t quite promote quirkiness. For example, you can use the filter to add a hat, sunglasses, or mask to your face. Where a Zoom virtual background changes the appearance of what’s behind you, the filter feature customizes your actual look. The filter feature is different from the Zoom virtual background. Zoom allows you to overlay your video with fun, goofy, cool, or plain weird animations or graphics.
If you are familiar with Snapchat, the concept is the same. To spice things up a little, Zoom offers built-in filters on its platform. And there are those mornings when you simply aren’t looking your best. But looking at the same old serious faces or cookie-cutter headshots can get boring. Zoom has proved instrumental in supporting the work-from-home revolution. Aside from fun and playful filters, Zoom also offers more professional filter options to help you look your best during your Zoom calls.
But many people still don’t know that you can use filters on Zoom, just like on social media. Some Zoom users are familiar with virtual backgrounds.
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